The Fan Journey.
It’s Event Day. From the moment a fan arrives at the FA Cup final our objective is to deliver relevant communications that educate, entertain and excite at all stages of the fan engagement journey.
We planned the best way to use every single touchpoint to drive sales, including up-sell, cross-sell and cross-promotions.
Eye-D handled the idea generation, design and production of over 800 screens across Wembley Stadium, for the FA Cup semi-final and final.