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The FA
The FA Cup Final 2016
Stadiumvision experience at Wembley Stadium
1
THE BRIEF
360° Fan engagement
Arguably the most famous domestic competition in the world, The FA Cup has given us some of English football's most iconic moments and is partly responsible for Wembley's status as the "The Home of Football".

Wembley Stadium needed to build anticipation and excite the 90,000 fans who attended the FA Cup semi-finals and final. It was Eye-D Creative's responsibility to design and develop over 800 unique communications to provide a mind-blowing and engaging experience for fans who attended the events.
FA Cup Final 2016 - Statium scoreboard 3-3
2
ACTIVATION
The Fan Journey.
It’s Event Day. From the moment a fan arrives at the FA Cup final our objective is to deliver relevant communications that educate, entertain and excite at all stages of the fan engagement journey.

We planned the best way to use every single touchpoint to drive sales, including up-sell, cross-sell and cross-promotions.
Eye-D handled the idea generation, design and production of over 800 screens across Wembley Stadium, for the FA Cup semi-final and final.