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Lycamobile.
Student Acquisition Campaign
1
THE BRIEF
Call the world for less
Lycamobile's signature selling point is to connect friends and family around the world. In 2016, Eye-D Creative were approached by Lycamobile's Student Acquisition team to evaluate their existing brand identity and recommend how best to position themselves to the millennial market moving forward.

Following an extensive Discovery and Planning stage we uncovered insights about their brand positioning and competitors’ landscape which would lie at the base of a sound strategic response.
2
THE CREATIVE
Communication effectiveness
After a full brand audit and a re-think of Lycamobile’s student demographic, we created a new set of brand pillars that translated into an effective communication strategy.

We created simple and straightforward messaging and a visual language that stayed true to the brand while establishing a clear direction for future student communications.