Following the re-boot of Star Wars in Q4 2015, this spring saw Star Wars make its long-awaited return to the immersive and creative world of Lego.
Our objective was to deliver a global toolkit that could be utilised by all local territory offices, across three key phases of their launch campaign. The campaign also pushed the boundaries of each creative format and created maximum impact with both existing and new fans of the Lego Star Wars franchise.
Eye-D Creative produced the global suite of online advertising creative, including development for all advertising formats in HTML5 for the launch of LEGO Star Wars: The Force Awakens on Playstation 4 and Xbox One.
Utilising some of the original video assets supplied we created compelling social narratives that resonated with the audience segments in-target across Facebook, Instagram and Twitter.
Using the global key art assets, we developed a broad suite of POS materials including FSDU, Standee, CDU, Quarter Pallet, Cube, Blade, Wobbler and several custom elements, like a 24- pocket FSDU and a 3D Archway of over 3 meters high.
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