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Warner Bros.
Lego Dimensions:
Wave 6 & 7
You are going to need an even...
bigger imagination
1
THE BRIEF
Lego Dimensions is a Lego-themed action-adventure video game released on next generation consoles. LEGO Dimensions allows users to play with characters from various IP’s ranging from SEGA’s Sonic the Hedgehog, Marvel Characters such as Batman, Lord of the Rings and Harry Potter.

The aim was to deliver a Global integrated launch campaign for the digital release of LEGO Dimensions Wave 6 and 7, including digital, print and motion creative.
2
ONLINE
The release of the next waves of expansion packs for LEGO® Dimensions was imminent. Bringing 9 new franchises in a range of game packs and an all new Story Pack offering more content than ever before were ready to join the mash-up fun.

High-paced video action was delivered in a range of in-page banners, full-page website takeovers focused on the content from the all-new Story Packs, and programmatic performance banners spread the message wider.
3
Social Media
Several ad formats were created to run across multiple social channels to feature the diverse content from all the LEGO® Dimensions franchises. More targeted Facebook takeovers cleverly drew people into the Dimensions vortex using the Story Pack content as the hook..

All trailers delivered throughout the campaign included the option to share, allowing viewers to maximise the fun and spread the content virality.
3
POP
We produced a fun and engaging range of POS materials for the highly successful LEGO Dimensions video game. A Photo-standee, multi layered display units utilising transparent elements and a dodecahedron were just some of the highlights that boosted fan engagement in store.