Farm Heroes Super Saga
Video production for the latest instalment of King's hit mobile game
For the launch of King's brand new game Farm Heroes Super Saga, we produced a series of entertaining videos that would promote the game and its brand new features across King's major social media channels.
Creatively, we leveraged irony and humour to promote each new game feature in a real-life setting. We had a King employee being thrown nuts while sitting on a spinning chair and a real-life goat being fed a three-course meal with fellow game testers - thus literally bringing to life the entertainment aspect of the new features.
Eye-D Creative's nutty campaign formed an integral part of King's launch strategy and is still being used continuously to promote the game.
Content Strategy, Social Media, Video Production