Create a compelling integrated campaign for the Home Entertainment launch of the latest Jason Bourne title.
We designed and developed all online ads that fulfilled the Universal’s media plan – for both mobile and desktop delivery.
DIGITAL OUT OF HOME
We created large format animations for display on the London Underground network at key train stations, including London Bridge, Waterloo, Liverpool Street, Euston and King Cross St. Pancreas.
We created a set of key fast-paced action-led TV spots and trafficked them across multiple channels including Sky sports and Videology, to drive incremental reach across a male audience.
We also reached a female audience through dual-viewing programming, and managed the clearance of all the spots in a way we could hit the earlier spot times triggering a wider coverage.