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Universal Pictures.
Jason Bourne
Home Entertainment Launch
THE BRIEF
Create a compelling integrated campaign for the Home Entertainment launch of the latest Jason Bourne title.
ONLINE ADVERTISING
We designed and developed all online ads that fulfilled the Universal’s media plan – for both mobile and desktop delivery.
DIGITAL OUT OF HOME
We created large format animations for display on the London Underground network at key train stations, including London Bridge, Waterloo, Liverpool Street, Euston and King Cross St. Pancreas.
TV TRAFFICKING
We created a set of key fast-paced action-led TV spots and trafficked them across multiple channels including Sky sports and Videology, to drive incremental reach across a male audience.

We also reached a female audience through dual-viewing programming, and managed the clearance of all the spots in a way we could hit the earlier spot times triggering a wider coverage.
THE CREATIVE
Our challenge was to create digital creative assets moving away from the Theatrical Launch positioning.
We were specifically briefed to re-position the creative in way it’s culturally relevant and challenges the stereotypical Action movie creative.

We came up with a concept which highlights the hacking element and data protection theme that runs through the core narrative of the film, and created an animation device that could serve as the graphic device for the digital production campaign.